Author: daria

Over the past few years, the world has been changing its established laws and regulations. Most companies are turning dramatically towards ecology and responsible consumption: waste recycling, waste-free production, and abandonment of classic plastic. Singapore, Kenya, Rwanda and a number of other countries have already imposed a ban on the...

Being eco friendly is a trend all business segments strive to meet, not out of love for populism, but because of basic safety and concern for people's health and the state of our planet. But have you ever considered how ordinary paper receipts are affecting every single one of us?...

New trends are sometimes just old trends adapted for today's demanding users. Supermarkets and makeup stores provide an opportunity to make a purchase on the Internet, pay for it and receive it without leaving your home; car dealerships accept orders online, and even barber shops collect statistics on social networks...

For decades, artificial intelligence (AI) has been a favorite topic of science fiction writers. Today, it is already an integral part of our daily lives. Although machine intelligence can only be implemented in a narrow field, most of us have already interacted with it. For example, using the virtual assistant...

Big Data is at the peak of demand among businesses right now. This is because the analysis of incoming information is able to provide meaningful conclusions and help the retailer and consumer move in the same direction. Thanks to the use of machine learning and data mining, the results obtained...

The vast majority of people think in stereotypes: the sky is blue, the summer is hot, the winter is cold, brunettes are smarter than blondes, men do not cry. Marketing campaigns of the previous decade, with a rare exception, were teeming with these, not always appropriate, cliches. Now, this approach...

Big data, artificial intelligence, and machine learning are no longer a utopia, but a part of reality. The digital “future” is rapidly entering our daily lives. Along with it, consumption habits are changing, and modern businesses are trying to catch up with this technological rhythm.Everyone wants to attract a new...

Pulsior is a digital receipt tool for analyzing data from products purchased offline. The project is quite young but promising. This is a program that is installed on the POS terminal. Thanks to it, retailers can track the purchase history of all store customers instead of just loyalty program members....

The commercial industry is growing at a hyperactive pace. Digitalization, new technologies, personalized approach — businesses are trying to use new tools to engage the current clients and attract potential ones. This is especially true for the retail industry.  Offline retail cannot always offer customers what they really need. Of...

Innovations are born the moment a specific need arises to simplify and facilitate human life. For business, there is another point to consider in addition to these two: forming values that are in line with the client's needs. From the demand for new technologies, an offer was born: the Internet...