Month: September 2019

The vast majority of people think in stereotypes: the sky is blue, the summer is hot, the winter is cold, brunettes are smarter than blondes, men do not cry. Marketing campaigns of the previous decade, with a rare exception, were teeming with these, not always appropriate, cliches. Now, this approach...

Big data, artificial intelligence, and machine learning are no longer a utopia, but a part of reality. The digital “future” is rapidly entering our daily lives. Along with it, consumption habits are changing, and modern businesses are trying to catch up with this technological rhythm.Everyone wants to attract a new...

Pulsior is a digital receipt tool for analyzing data from products purchased offline. The project is quite young but promising. This is a program that is installed on the POS terminal. Thanks to it, retailers can track the purchase history of all store customers instead of just loyalty program members....

The commercial industry is growing at a hyperactive pace. Digitalization, new technologies, personalized approach — businesses are trying to use new tools to engage the current clients and attract potential ones. This is especially true for the retail industry.  Offline retail cannot always offer customers what they really need. Of...

Innovations are born the moment a specific need arises to simplify and facilitate human life. For business, there is another point to consider in addition to these two: forming values that are in line with the client's needs. From the demand for new technologies, an offer was born: the Internet...

 A lot of information about a lot of people - this is how big data can be described today. There is no industry where knowledge, forecasts and visions cannot be applied to your advantage. The world’s first known big data project, involving the administration of President Roosevelt, took place in...